
Introduction
Thailand is known for its warm hospitality, rich traditions, and deep-rooted cultural etiquette. While Thai people are generally forgiving towards tourists, showing respect for local customs can make your experience more enjoyable and leave a positive impression.
- How do you properly greet someone in Thailand?
- What actions are considered disrespectful?
- What are the unspoken rules that every traveler should know?
This guide will walk you through the do’s and don’ts of Thai culture, helping you navigate social situations with confidence and respect.

Lila: “Lilly, I want to make sure I respect the local culture while I’m in Thailand. Are there any important do’s and don’ts I should know?”
Lilly: “Absolutely, Lila! Thailand is known for its rich culture and deep respect for tradition, so it’s important to follow some simple etiquette to ensure you’re being respectful and considerate. Let me guide you through the key do’s and don’ts.”
1. Do Respect the Thai Royal Family
Lila: “I’ve heard that the Thai royal family is highly respected. What should I know about this?”
Lilly: “You’re right, Lila. The Thai royal family is deeply respected, and it’s illegal to speak disrespectfully about them. You should always show respect for royal images, whether in public spaces or in private places. It’s customary to stand when the national anthem is played in public places, such as at the beginning of a movie or in some malls.”
Important Tip: If you see pictures or statues of the King or Queen, treat them with respect—do not touch or point at them. It’s also considered impolite to sit with your feet pointing towards a picture of the royal family.
Pronunciation:
- Royal Family (พระราชวงศ์) – Thailand’s royal family
- National Anthem (เพลงชาติ) – The national song of Thailand
2. Do Show Respect at Temples
Lila: “I’m planning to visit a lot of temples. Is there anything specific I should do?”
Lilly: “Temples are sacred spaces in Thailand, so it’s important to show respect. Here’s what you should do:
- Dress Modestly – Always cover your shoulders and knees when visiting temples. If you’re wearing shorts, bring a sarong or scarf to cover up.
- Remove Shoes – You must remove your shoes before entering temple buildings, including the main prayer halls.
- Keep Your Head Lower than the Buddha – When standing or sitting near a Buddha statue, always ensure your head is lower than the statue as a sign of respect.
- Don’t Point at Buddha Statues – It’s considered disrespectful to point at Buddha images, and never touch them unless you’re cleaning or caring for them in a designated area.*
Important Tip: Always use a calm and respectful tone when speaking in a temple. While it’s common to take photos, be sure to check the rules as some areas do not allow photography.
Pronunciation:
- Buddha Statue (พระพุทธรูป) – An image of Buddha
- Temple (วัด) – A Buddhist temple
3. Don’t Touch People’s Heads
Lila: “I’ve noticed that in Thailand, people seem to avoid touching each other’s heads. Why is that?”
Lilly: “In Thai culture, the head is considered the most sacred part of the body, so touching someone’s head is seen as disrespectful. This includes touching children’s heads, even if it’s playful. On the other hand, feet are considered the lowest part of the body, so avoid touching people with your feet or pointing your feet at others.”
Important Tip: Never touch someone’s head or point your feet at them. If you sit on the floor, make sure your feet are tucked underneath you to avoid offending others.
Pronunciation:
- Head (หัว) – The top of the body, seen as sacred
- Feet (เท้า) – The lowest part of the body

4. Do Use the Traditional Thai Greeting – The Wai
Lila: “I’ve seen people pressing their hands together and bowing a little when greeting each other. What’s that about?”
Lilly: “That’s called the ‘wai’ – a traditional Thai greeting. You bring your palms together in a prayer-like position and bow your head slightly. The wai is a way to show respect, especially towards elders or monks. It’s often used in place of a handshake.”
Important Tip: While you can offer a wai in a casual setting, you don’t need to wai everyone you meet, especially in more informal situations. The wai is most commonly used when greeting someone older or of higher status.
Pronunciation:
- Wai (ไหว้) – The traditional Thai greeting with hands pressed together
5. Don’t Point or Make Direct Eye Contact
Lila: “I’ve heard that pointing or making direct eye contact can be rude in Thailand. Is that true?”
Lilly: “Yes, it’s generally considered rude to point at people or objects in Thai culture. If you need to indicate something, use your whole hand and gesture politely. Also, while making eye contact is common in many cultures, in Thailand, it’s best to avoid holding someone’s gaze for too long, as it can be seen as confrontational or disrespectful, especially with elders or those in higher positions.”
Important Tip: If you need to show direction, use your chin to point or gesture with your hand, and be gentle with eye contact.
Pronunciation:
- Pointing (ชี้) – Using your finger to show direction
- Eye Contact (การสบตา) – Looking directly into someone’s eyes
6. Do Bargain Politely at Markets
Lila: “I love shopping, and I’ve heard that bargaining is common in Thai markets. How does it work?”
Lilly: “Bargaining is definitely part of the fun in Thai markets, but it’s important to do it politely. When you ask for a discount, start with a friendly smile and a polite ‘เท่าไหร่’ (Tao rai?), which means ‘How much?’ Then, you can negotiate a lower price. It’s best to keep things lighthearted and respectful—don’t try to haggle aggressively.”
Important Tip: If the seller is firm on the price, it’s best to accept it gracefully or walk away. They may offer a better deal if they see you’re genuinely interested but not desperate.
Pronunciation:
- Tao Rai (เท่าไหร่) – How much?
- Market (ตลาด) – A place for shopping and bargaining
7. Don’t Publicly Show Affection
Lila: “I’ve seen couples holding hands or being affectionate in public. Is it okay to show affection openly in Thailand?”
Lilly: “While holding hands is okay, public displays of affection like kissing or hugging are generally frowned upon in Thai culture. It’s considered private and should be kept to more intimate settings. Thais tend to be more conservative when it comes to public affection, so it’s best to keep things subtle.”
Important Tip: When in public, it’s a good idea to maintain a respectful distance and avoid overly intimate gestures.
Pronunciation:
- Public Displays of Affection (การแสดงความรักในที่สาธารณะ) – Showing affection in public places
Final Thought: Embracing Thai Etiquette for a Respectful Visit
Lila: “Thanks for the tips, Lilly! I feel much more confident about showing respect for Thai culture now.”
Lilly: “You’re welcome, Lila! Understanding and following local etiquette will make your time in Thailand even more enjoyable. People will appreciate your efforts to embrace their culture, and you’ll have a deeper, more meaningful experience!”

Ready to dive deeper into the Thai way of life or discover some hidden gems in Thailand? Keep reading for more practical tips and insights on how to make your trip unforgettable!